Marketing was first published in 1983, its edgy approach
helped it shoot to the top of bestseller lists. The book
was a breakthrough for small businesses and has since yielded
several classics bearing the immediately recognizable, Guerrilla
Now, at long
last, Jay Conrad Levinson has teamed up with two high-profile
PR execs-Rick Frishman and Jill Lublin-to produce GUERRILLA
PUBLICITY: Hundreds of sure-fire tactics to get maximum
sales for minimum dollars (June, 2002; $12.95 Trade Paperback;
320 pages; ISBN: 1-580562-682-3)-the PR bible for a new
decade. The book lays out an aggressive plan for learning
how to build publicity campaigns from the inside out, zeroing
in on a targeted market and infusing a marketing plan with
work also includes:
Jay Conrad Levinson
lectures nationwide on "Guerrilla" business techniques for
major companies, professional organizations, and universities.
He is the publisher of The Guerrilla Marketing Newsletter
and author of the bestselling marketing series of all time.
He lives in San Francisco.
is the president of Planned Television Arts, one of the
top publicity firms in the book publishing industry. He
lives on Long Island.
Jill Lublin is
the owner of the public relations firm, Promising Promotion.
She has worked with hundreds of diverse companies and professionals
in the entertainment industry. Her clients regularly appear
in nationwide media. Jill is also the author of The Insider's
Edge to Publicity. She lives in San Francisco.