When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name.

Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs-Rick Frishman and Jill Lublin-to produce GUERRILLA PUBLICITY: Hundreds of sure-fire tactics to get maximum sales for minimum dollars (June, 2002; $12.95 Trade Paperback; 320 pages; ISBN: 1-580562-682-3)-the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.

This powerhouse work also includes:

Jay Conrad Levinson lectures nationwide on "Guerrilla" business techniques for major companies, professional organizations, and universities. He is the publisher of The Guerrilla Marketing Newsletter and author of the bestselling marketing series of all time. He lives in San Francisco.

Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry. He lives on Long Island.

Jill Lublin is the owner of the public relations firm, Promising Promotion. She has worked with hundreds of diverse companies and professionals in the entertainment industry. Her clients regularly appear in nationwide media. Jill is also the author of The Insider's Edge to Publicity. She lives in San Francisco.