What is a press
release? It is a release of a story to the news media. A
press release answers the who, what, where, when, and how
of a story. Start with an exciting lead paragraph. Usually
media people don't read beyond the first paragraph, so if
you don't capture them quickly, it will be hard to get their
attention after that. If it is well written, concise, and
contains good information - your chances of getting published
are increased.
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MARKETING
IN A RECESSION
We were heading for a recession even before the terrorist
attacks. So it always makes sense to know how to market
during any economic downturn.
By Jay Conrad Levinson
"In a dog-eat-dog
economy, the Doberman is boss," said Edward Abbey, the author
and naturalist. In this regard, the Doberman and the guerrilla
have a lot in common.
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THE
TRUTH ABOUT CREATIVITY
It's invisible to most marketers, including your competitors
By Jay Conrad Levinson
The concept of
creativity is over 50,000 years old and has always been
an inherent talent in Homo sapiens -- human beings, as we
know them now. It was not an inherent talent in Neanderthal
man. Michael Ray, a Stanford professor who teaches a course
on creativity, says that creativity exists within everyone.
He believes that when people can't tap into their creativity,
that doesn't mean it doesn't exist. Instead, it means that
the creativity is being suppressed by what he terms as the
voice of judgment -- what I term as the inner censor. That's
what gets the blame for destroying self-esteem.
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THE
GUERRILLA'S THREE TARGETS
By Jay Conrad Levinson
You're a guerrilla.
So your marketing plan probably identifies your target audience.
As a business owner or marketing honcho, you probably have
done your homework to learn at whom your marketing should
be directed. You have probably put into writing your exact
target prospects. Now, I invite you to aim at larger target
as well as to more targets.
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