20 QUESTIONS TO KEEP YOU ON THE GUERRILLA PUBLICITY
TRACK
1.
Do you know who you are and what you do?
2.
Can you express it positively and clearly in under 30 seconds?
3.
Do you always carry your business card and ask for others?
4.
Are you impressed by the quality and design of your materials?
5.
Are you consistent in creating the image you desire to project?
6.
Is your information completely truthful and not over hyped?
7.
Do you know what's special about your story?
8.
Can you specifically define your potential customer?
9.
Have you written an article about you and your business and sent it with a photo to your media list?
10.
Do you send your materials or articles out six weeks before the publication's deadline?
11.
When something exciting happens with your business, have you sent out a press release?
12.
Do you have a media list appropriate to your business that will reach your clients and potential customers?
13.
Are you thoroughly familiar with the media you have on your list?
14.
Do you follow up on anything that you have sent to the press?
15.
Are you prepared to respond with five or six "why I'm news" points to the media's calls to you?
16.
Do you update your media list every three months?
17.
Do you stay in touch with your media contacts on a regular basis?
18.
Do you send acknowledgment notes to those who refer business or support you in other ways?
19.
Do you participate in social and community activities?
20.
Do you help others get business by networking?

Jill Lublin, CEO, Promising Promotion, Author of "Guerrilla Publicity", part of the best selling Jay Levinson Guerrilla Marketing series, Adams Media - June 2002
Powerful public relations to get your word out for your product, service, business or message. - "It's not who you know, it's who knows you".
Jill is the host of the nationally syndicated radio show "Do the Dream," featuring guests such as Deepak Chopra and Don Miguel Ruis, author of "The Four Agreements." You may view her website at promisingpromotion.com

 

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