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1.
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Do
you know who you are and what you do? |
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2.
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Can
you express it positively and clearly in under 30 seconds? |
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3.
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Do
you always carry your business card and ask for others? |
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4.
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Are
you impressed by the quality and design of your materials? |
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5.
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Are
you consistent in creating the image you desire to project? |
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6.
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Is
your information completely truthful and not over hyped? |
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7.
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Do
you know what's special about your story? |
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8.
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Can
you specifically define your potential customer? |
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9.
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Have
you written an article about you and your business and
sent it with a photo to your media list? |
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10.
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Do
you send your materials or articles out six weeks before
the publication's deadline? |
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11.
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When
something exciting happens with your business, have
you sent out a press release? |
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12.
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Do
you have a media list appropriate to your business that
will reach your clients and potential customers? |
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13.
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Are
you thoroughly familiar with the media you have on your
list? |
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14.
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Do
you follow up on anything that you have sent to the
press? |
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15.
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Are
you prepared to respond with five or six "why I'm news"
points to the media's calls to you? |
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16.
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Do
you update your media list every three months? |
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17.
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Do
you stay in touch with your media contacts on a regular
basis? |
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18.
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Do
you send acknowledgment notes to those who refer business
or support you in other ways? |
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19.
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Do
you participate in social and community activities? |
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20.
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Do
you help others get business by networking? |
