Guerrilla Publicity

"Jay Conrad Levinson, author of the classic Guerrilla Marketing (Houghton Mifflin), tells entrepreneurs how to get high-impact media exposure for their products and companies without spending a lot of money in Guerrilla Publicity (Adams Media, $12.95), co-authored with Rick Frishman and Jill Lublin. Among the tips: Aim to over-prepare for any interview with a journalist. Have five points you want to bring up, and rehearse them until you're polished and perfect."
ENTREPRENEUR, August issue

"Once you land a new job or start a new company buy a copy of GUERRILLA PUBLICITY by Jay Conrad Levinson, Rick Frishman and Jill Lublin. This book by well-known experts is filled with tips and strategies for any size business. There is a section of sample news releases and lots of cool tips like a warning not to post any sensitive financial information on your web site that might be of interest to your competitors. Frishman, founder of Planned Television Arts is a veteran PR guy with an impressive track record for promoting authors including Mark Victor Hansen and Harvey Mackay "
Jane Applegate, syndicated columnist

Billing itself the PR bible for a new decade, Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars is a guide for self-promoters to increase their product's visibility. Authors Jay Conrad Levinson, Rick Frishman, Jill Lublin and Mark Steisel methodically explain strategies to help stir up interest, whether one is pitching a story or offering to take wedding photos. Their suggestions range from expressing your message simply (introduce yourself with a sound byte) to using the Internet as a publicity vehicle. Realistic yet supportive, this book will be a godsend to those untrained in the intricacies of publicity."
Publishers Weekly

"Thanks so much for being on my show, The Positive Press. You were a professional, fun, and enlightening teacher to our audience. We here at will be using your material to get us to the next level."
Michael Steele, Radio talk-host

"Rick is a talk hosts ideal guest. he is imbued with enthusiasm, he gives out quality information and the feed back was nothing but positive and there was a lot of it! book him, ask a question sit back and enjoy your coffee cause you can take a vacation rickis the consummate pro. "
Rhett Palmer, host THE FLORIDA SHOW
WFLA Radio, Vero Beach, FL



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