"Jay Conrad Levinson,
author of the classic Guerrilla Marketing (Houghton
Mifflin), tells entrepreneurs how to get high-impact media
exposure for their products and companies without spending
a lot of money in Guerrilla Publicity (Adams Media, $12.95),
co-authored with Rick Frishman and Jill Lublin. Among the
tips: Aim to over-prepare for any interview with a journalist.
Have five points you want to bring up, and rehearse them
until you're polished and perfect."
ENTREPRENEUR, August issue
"Once you land a new job or start a new company buy a copy
of GUERRILLA PUBLICITY by Jay Conrad Levinson, Rick Frishman
and Jill Lublin. This book by well-known experts is filled
with tips and strategies for any size business. There is
a section of sample news releases and lots of cool tips
like a warning not to post any sensitive financial information
on your web site that might be of interest to your competitors.
Frishman, founder of Planned Television Arts is a veteran
PR guy with an impressive track record for promoting authors
including Mark Victor Hansen and Harvey Mackay "
Jane Applegate, syndicated columnist
Billing itself the PR bible for a new decade, Guerrilla
Publicity: Hundreds of Sure-Fire Tactics to Get Maximum
Sales for Minimum Dollars is a guide for self-promoters
to increase their product's visibility. Authors Jay Conrad
Levinson, Rick Frishman, Jill Lublin and Mark Steisel methodically
explain strategies to help stir up interest, whether one
is pitching a story or offering to take wedding photos.
Their suggestions range from expressing your message simply
(introduce yourself with a sound byte) to using the Internet
as a publicity vehicle. Realistic yet supportive, this book
will be a godsend to those untrained in the intricacies
"Thanks so much for being on my show, The Positive Press.
You were a professional, fun, and enlightening teacher to
our audience. We here at www.thePEOPLEassociation.com will
be using your material to get us to the next level."
Michael Steele, Radio talk-host
"Rick is a talk
hosts ideal guest. he is imbued with enthusiasm, he gives
out quality information and the feed back was nothing but
positive and there was a lot of it! book him, ask a question
sit back and enjoy your coffee cause you can take a vacation
rickis the consummate pro. "
Rhett Palmer, host THE FLORIDA SHOW
WFLA Radio, Vero Beach, FL